The Pop art movement was largely a British and American cultural phenomenon of the late 1950s and the ’60s, which were characterized by their portrayal of any and all aspects of popular culture that had a powerful impact on contemporary life.
Pop art became a cultural event because of its close reflection of a particular social situation and because its easily comprehensible images were immediately exploited by the mass media.
Obsessed with celebrity, consumer culture, and mechanical (re)production, Andy Warhol created some of the most iconic images of the 20th century.
In the same way, as another American Ralph Lauren changed his name and created the "Polo" Collection- i.e. singled out the dream of the fifties and sixties, Andy Warhol also inspired by those style icons, polo players - the golden boy gods.
In 1985 he created series of silk-screen and mixed media portrait of Memo Gracida, that was on the cover of Polo's tenth-anniversary issue. For example, last time some of the original artworks were sold by Christie's in 2014 for 10 000 GBP and 3 years later by Sotheby's for 40 000 GBP. Also original polo drawings (crayon on paper) were sold by Sotheby's for 60 000 GBP in 2017.